Have you all seen this? Its definitely worth a watch. In light of all the unrest, failing economies, and Occupy protests going on in the world, this seems like a tangible way in which we as entrepreneurs can improve our business practices to make for a better corporate environment. Now, who wouldn't want to live in a world like that!?
(It's a litttttttle long...but absolutely worth listening to.)
More info on B Corp Certification here.